Ads

People who work in advertising frequently use psychological manipulation in an attempt to influence our decisions in our everyday life styles. When you are watching something on TV many times an advertiser will have a company pay them to interject their product into the action of the show in hopes of influencing us to have a positive reaction to the image that they introduced. This process is known as supraliminal perception. Actually they will take a product and the product is truly visually seen by us the consumer, but we are just not necessarily aware of it due to the distraction of the action in the story. For instance, a person maybe fixing himself a bowl of cereal during the action of the movie and the cereal brand is flashed to us watching maybe only briefly. The advertiser is hoping that whether we become aware of seeing this product or not they hope by the brief introduction of the product we will be inclined to purchase this product. I have experienced this technique many times while watching shows, but I don’t really feel that this attempt on the part of the advertisers really has any effect on my buying of any product that they are attempting to encourage me to use.