The business I researched was Burger King that was
founded in 1954. It’s the 2nd largest fast food hamburger chain in
the world and famous for the Whopper. Their strategy has been to be committed
to premium ingredients, signature recipes, and family friendly dinning. Since
they are a fast food restaurant they are able to provide quick, cheap prices
for their food that is desirable to many consumers. In 1959 Burger King started
to expand across the United States and internationally and by 1967 there were
275 restaurants. In 1989 Burger King started to add kids into the scene to
attract more business. Over the years Burger King has incorporated
updates such as remodeling their restaurants, offering on-line gift cards for
all occasions, a mascot, different foods, and a 1-800 telephone number where
the customer comments on their experience at the restaurant. This
constant slight reinvention has made Burger King successful and progressive.
Their web site is attractively done and has a timeline of events of how Burger
King has evolved.
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