Mustang

There are two types of persuasion techniques that are useful in trying to persuade someone. The first one is the central route of persuasion which is when the person focuses on the message and the arguments. The central route occurs when the arguments are very compelling. People are more likely to go to the central route when the topic relates to them. This results in long lasting and very resistant to change. The question that often arises is does the audiences have the ability and motivation to listen? Under certain situations people want to pay attention to the information presented in the message and can be motivated by the facts when it’s logical. If the answer is yes they can go with the central route of persuasion. If the answer is no they can go with the peripheral route of persuasion. The peripheral route of persuasion is when the person bases their opinions on something other than the arguments or the message. They can focus on other things like the prestige of the speaker and how attractive they are. This causes temporary and susceptible to change.

Using the central route of persuasion to try and convince someone to buy a Ford Mustang I would focus on the components of the car. The interior of some of the new Mustangs have new red leather trimmed seats, leather wrapped steering wheel, seamless skin, a one piece instrument panel, chrome speaker surrounds and aluminum accents on the dash, petal covers, scuff plates, and shifter knob. The mustang offers sophisticated interior lighting with choices of seven different colors, heated seats, power assist steering, reverse sensing backing up system, HD radio, voice activated navigation system, and a rearview camera to assist in backing up. This selling approach would work best in a situation when the customer is really interested in the car and wants information about its features.

Using the peripheral route of persuasion to try and convince someone to buy a Ford Mustang I would focus on the outside appearance of the car. The color of the outside of the Mustang would be very important. Research indicates that the style of a car is more desirable in different colors. Red has historically been the most prevalently desired color for selling of sport cars in general. Color can be an important factor in extenuating the outside features of a car. I would discuss the convertible tops, glass roof, and style features of the hood, the design of the wheels and the design of the spoiler. Using this style may not cause a long term attitude change it can stimulate spontaneous purchase. This selling style would work with someone who may not really be interested initially or distracted at the time.