Effective Writting

             There are many important things that make writing effective and without proper writing we cannot be effective communicators.

               There are several important concepts in effective writing that enhance the thoughts of the writer and when used properly, can positively impact the reader. The writer needs to gain the interest of the audience and his/her ideas. This can be accomplished if the writer possesses confidence and energy. If these are not evident within the writing, the author has a more difficult time persuading the audience to agree with the ideas expressed. One way to accomplish energy within the writing is by using an active voice that helps convey action and also contains fewer words which require the writer to use carefully selected vocabulary to get the ideas expressed effectively.

When expressing thoughts the author is more likely to keep the audience’s attention if the thoughts are concise and direct. Writing that is too wordy or full of jargon can cause the reader to become confused, lose interest, and bored. Proper punctuation is important in writing to distinguish between important or unimportant information. Separation of thoughts is important because fragmented writing indicates to the reader that the writer is careless and immature. Remembering to place the most important concept at the end of the sentence leaves a more intense impression upon the reader.

          Effective writing is important in all aspects of life. If we cannot write effectively how can we communicate our ideas to each other or to society as a whole?

“Management Communication: Principles and Practice,” Hattersley and McJannet, McGraw-Hill Irwin, Third Edition, 2008.