Clif Bar

1. Where would you guess that Gary Erickson’s generational age is?

I would say that Gary is a baby boomer. He views life as an exciting adventure. He is enthusiastic about life. He is committed to worthy causes like the environment, volunteer work, and supporting third world countries. He values and motivates his employee. He feels that the attitude a worker has when coming to work is important. He attempts to motivate his workers by making the work office fun and engaging. Throughout the company he offers exercise bikes, a gym, personal trainers, dance floors, massage, hair studios, game rooms, an auditorium for movies, parties, and allows dogs to walk around. 

 2.  What values appear to be most important to Gary Erickson?

Gary finds many values important by utilizing both terminal and instrumental values. The terminal values he finds important are having an exciting life, and a sense of accomplishment. The instrumental values he finds important are being courageous, helpful, having integrity, and being responsible. Gary demonstrated his values by not selling out to a $100 million dollar offer because he felt that his company represented more than just an energy bar.

3.   What are the organizational values?

The company is strongly committed to the values of the company set forth by its creator Gary Erickson. The Company Clif Bar supports the environment by reducing the C02 footprint on a daily bases. More than 70% of the ingredients in the bar are organic and a simple change in the packaging has helped the company save 90,000 pounds of shrink wrap land fill a year.  The funds from the sales of the bars go to support a wind farm to offset the CO2 emissions from the Clif Bar Factory.  The company supports employee rights, encourages employees to register to vote and allows employees to do volunteer projects during work time. The volunteer work can be as extensive as working in third World countries to make the world a better place with the company offering pay and travel expenses.

Hammill, G. (n.d.). Mixing and Managing Four Generations of Employees. Mixing and Managing Four Generations of Employees. Retrieved February 18, 2014, from            http://www.fdu.edu/newspubs/magazine/05ws/generations.htm