Cuttyhunk Bank

Goal                   Audiences:                  Messages:               Media:               Feedback:

Clarify                Bank customers          return rights          letter                    voting

Clarify                Bank employees          voting                   memo                 voting      

      

Persuade             Bank Board                 meeting                 newspaper          pass/fail vote

                                                                                            

Convince            Fed. Bank Board          letter                     letter                   pass/fail vote

Retraction          Paper subscriber’s         apology               newspaper           reader acceptance

 The first goal would to hold a meeting as soon as possible with the current bank customers. The message is to clarify that by the current bank customers voting on the proposition it will return the rights and privileges of the Bank to the Commonwealth of Massachusetts. The vote will determine if the bank will become free to make choices. This meeting should be followed up with a letter offering a ballot to vote.

    The next goal would be to hold a meeting as soon as possible with the current bank employees. This meeting will clarify to the employees that voting on the proposition will return the rights and privileges of the Bank to the Commonwealth of Massachusetts. A follow up memo to all employees should be developed with the opportunity to vote.

      The next goal would be to persuade the members of the Bank Board to support the proposition. This could be accomplished by arranging a meeting with the board members and inviting the newspaper to attend the meeting. The results that would indicate if the meeting was successful would be indicated by if the proposal passes or does not pass.

       The next goal would to be to persuade the current bank customers that the bank should not convert. This could be communicated in a letter with a positive backing from the Federal Home Loan Bank Board. The letter should explain why the customers should vote against the proposal. The feedback to the managers of the bank would be if the proposal passed or failed.

      The next goal would be to print a retraction in the newspaper addressing the statements that were previously published. The people who subscribe to the newspaper would have a written article that offers an apology. With the readers’ acceptance the banking arrangements could continue forward in a positive manner.