Communication Plan

Segment of Communication Plan	Specifics of the Organization & Situation
Context	·           Major management reorganization ·           Employees 21,000 people ·           19 different plants ·           Union versus non-union employees ·           Hourly and salaried employees ·           Continued employees would experience reduced incomes ·           Negotiations in July ·           Plan to lay off large numbers of experienced employees ·           Varying modernization from factory to factory ·           Develop a long term communication program
Goals	How to effectively communicate to all employees, top management, media, and community about the structured reorganization implementing layoffs. ·         Manage anxiety ·         Decrease rumors of exporting jobs ·         Reduce employment costs ·         Protect managers ability to manage ·         Be fair to all employees ·         Avoid  strike ·         Foster participatory management ·       Educate employees about international quality in products competition, economic downswing, lower cost production of products in the international market ·         Increase employee efficiency and productivity and feelings of a partnership with the company with a hope for future job security.
Audiences	Primary audiences: employees which would include: all employees, all plant locations, union and non-union members, and management Secondary audiences: media and the community
Messages	Employee: employees lay-offs  must be implemented  ·         Top management: must support lay-off  ·         Media: employees will be a laid off  ·         Community: steel plants will restructure the organization to increase competitive advantage to ensure future existence, hope for future job security and growth
Media	Employees: Large group employee meeting Communication must be done simultaneously @ all the plants ·         Hold meetings for various shifts ·        Follow-up memos for employees who are unable to attend the meetings Top management: ·         small group meeting simultaneously Media: ·          Live broadcast television & radio can be used to get the communication out quickly due to the urgency of the message and to a large audience ·         Print media interviews with management for correct & consistent news release Community: ·          View live broadcast on television, hear it on radio and read in news print
Feedback	From employees: questionnaires for feedback ·         Suggestion box for concerns that will be responded to by managers ·         Employees encouraged to air feedback directly to managers ·         General meetings held by management to meet with employees so feedback can be aired ·         All information funneled back to top management