Thursday, April 10, 2014

Ginnett's Team Leadership Model Facebook

Ginnett’s Model of Leadership has three distinct parts: input, process, and output.

Input consists of the characteristics that make the team successful that contains three different parts: organizational systems, team factors, and individual factors.
·             The organizational system is the reward system.
·             The team factors to be considered are: does the project have a poor design, offer no results, and lack individual autonomy? If so then the team is less likely to be successful.
·             Individual factors are defined whether or not the workers buy into the project and what motivates the team.
    Process contains the four parts that makes the team effective:
·                  The team has to work hard
·                  Have sufficient knowledge and skills
·                  Have an appropriate strategy
·                  Have positive group dynamics

      Outputs are defined as the results of the team.
       Quality goods
·                  Render good services
·                  Make sound decisions
·                  Were the goals achieved (Phillips, 2007).

Select a major organization that has well documented use of teams (High Performing Teams).

Facebook was created by Mark Zuckerburg in 2004 at college. In February 2004, Zuckerberg launched "The Facebook", profiling students and staff from the college. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile. As the Facebook grew so did Zuckerberg’s team members. He hired multiple team members that offered different talents and abilities to promote Facebook’s growth. The site started off in just Ivy League schools and eventually went to all U.S. universities. In 2005, U.S. high schools could sign up and this is where it began to spread worldwide. This company that started out as a simple, small idea currently has 30 million registered users making it the largest social-networking site (Phillips, 2007).

Inputs (Ginnett’s Model of Leadership.

1. Organizational systems
 The organizational system is the reward system.   

Facebook was co-founded by 5 team members: Zuckerburg, Saverin, McCollum, Moskovitz, and Hughes. The factors that motivated them was because they were all friends with computer skills, and the “hot or not" game for Harvard students (Bellis, 2014). Saverin was the first person, after Zuckerburg, to invest money into the company which was a total of $1,000. Saverin became the business manager, Hughes was Zuckerburg’s roommate and he became the company’s first spokesperson, D’Angelo was the first chief technical officer, Parker was the financial director, Cohler was advisor to products and made major decisions (Facebook Boys, 2010).

2. Team factors
 Does the project have a poor design, offer no results, and lack individual autonomy?

Many companies have invested into Facebook because of these companies advertise to make a profit. Yahoo and Google are among companies which have expressed interest (Phillips, 2007). There are many advantages for companies that advertise on Facebook. The advertising is cheaper; it’s a fraction of the cost of using Google Ad Words and that makes it great for small businesses. The advertising is incredibly highly targeted because Facebook provides information about different people such as: their age, location, education, employment, marital status, and interests. Using this information enables companies searching for employees to create personal ads. Inside the ad the creator can put up to135 characters, twice as much as Google. This helps them get a more appealing ad and increases the chances of convincing the user to click on the ad. Other advantage mare it creates sales, gets more people interested in the company, and gets more loyal customers (Culvers, n.d.).

3.  Individual factors 
Did the workers buy into the project and what motivates the team?
 
The co-founders of Facebook wanted to personally invest into the company because they were all friends and they wanted to support Zuckerburg’s project. Money did not come into play until later after it received international fame. Each of the co-founders is now worth millions of dollars because through the efforts of team work Facebook launched them into making large money profits.

Process (Ginnett’s Model of Leadership) Developments
The development of Facebook was made simple. Users could register easily by entering their email address and birthday free of charge (Phillips, 2007). Facebook is a quick and popular way to connect with current friends, long lost friends, and relatives. Facebook users can share the newsfeed, posting and sharing of pictures, interests, hobbies, music, movies, hometown news, education, work, family, relationship status, contact information, television shows, books, and sports. Users can customize who sees the information and have the capability to set very advanced privacy limitations. 

1. The team has to work hard
It is obvious that the company worked hard because it was able to launch and receive international company recognition within 2 years of its development.  

2. Have sufficient knowledge and skills
Zuckerberg was a keen computer programmer and had already developed a number of social-networking websites for fellow students, Coursematch, which allowed users to view people taking their degree, and Facemash, where you could rate people's attractiveness (Phillips, 2007). The rest of the co-founders had sufficient skills in computers.

3. Have an appropriate strategy
The idea for Facebook was not developed with an appropriate strategy. Zuckerburg created the Facebook site as a "hot or not" game for Harvard students, where website visitors could compare two student photos side-by-side and let viewers decide who was "hot" and who was "not" (Bellis, 2014). He developed this project driven by anger at a x-girlfriend.

4. Have positive group dynamics
There were some negative group dynamics when Saverin was not recognized by Facebook as the co-founder. Saverin sued the company and won (Facebook Boys). The company has received a legal case against them in September of 2004 because the brothers Cameron and Tyler Winklevoss, and Divya Narendra, who founded ConnectU, accused Zuckerberg of copying their ideas from their website (Phillips, 2007).

Outputs: goods and services (Ginnett’s Model of Leadership)
 
Quality goods       
Facebook offers a way to connect with friends, long lost friends, and relatives.

Render good services
Facebook users can share the newsfeed, posting and sharing of pictures, interests, hobbies, music, movies, hometown news, education, work, family, relationship status, contact information, television shows, books, and sports.

Make sound decisions
Users can customize who see the information and they have very advanced privacy settings. 

Were the goals achieved?
This company that started out as a simple, small idea has registered 30 million users making it the largest social-networking site (Phillips, 2007).

  
Works Cited




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1 comment:

Unknown said...

Not properly explained on point, some para was just out of context. .since no reason not conclusions are being made. .dissapointed

November 7, 2019 at 1:01 AM

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