Evaluation of Fundraising Events

Why evaluation is necessary:

Among fundraising strategies, special events tend to be costly, although they may help to achieve other goals/objectives, such as:

·         Introducing new prospective donors to the organization

·         Deepening relationships with current donors

·         Improving community and donor awareness about the organization

·         Demonstrating organizational accomplishments and future goals that needs support

·         Engaging current donors and volunteers, helping them to be better advocates and more generous donors

While incorporating the above concepts, evaluate your event while including the following:

a.       was it successful, etc.

                                                              i.      what were your original goals/desired outcome

                                                            ii.      did you meet your goals/desired outcomes

b.      what worked

c.       what didn’t

d.      recommendations for the future

                                                              i.      should this event be repeated, adjusted, or eliminated as an idea

                                                            ii.      if repeated or adjusted, what changed would you make in order to create a more successful event

e.       grade yourself and your teammates

                                                              i.      did someone do most of the work?

                                                            ii.      did someone not participate much at all?

a.       The event was very successful.

1.      My original goal was to collect as many stuffed animals as possible.

2.      I did meet my goal

b.      The poster request worked but it could have been better. I had to replace one of my boxes because someone stole it but other than that it was good didn’t work so well but it’s just some sags. 

c.       The contact between the organization and me, the box drop off spots, timeframe, the advertising, and the goal all worked.

d.      My recommendations would be that I did a better job with the poster. I should put my name on the poster, contact information, and the organization it was for. It may have helped the event have more donations and more response.  

1.    The event was a great event that should be repeated in the future for civic engagement.

2.    The project just needs to be adjusted so the poster of the event has the contact information and who the event is for. The event could have been more engaging to the Alfred State Community.

e.       grade yourself and your teammates

1.      I was the main facilitator of the event.