Sunday, February 22, 2015

Effective Solutions for the Under Recycling of Water Bottles

 Background History/Introduction
Since the commencement of human history, people have explored various conditions to accomplish getting fresh drinking water from its source to their settlements. In ancient India they filtered water through a mixture of hot sand, gravel and charcoal (Quench, 2012) exposed water to sunlight, and boiling and/or straining it to improve water safety (Water, 2000). In Egypt and China they put alum into tubs of water to purify it (Quench, 2012).

In 400 BCE, Hippocrates a Greek physician, known as the "father of medicine" supported the claim that good quality water is needed to maintain a healthy lifestyle and he suggested boiling and filtering water. Hippocrates invented device for filtering water through a cloth bag that he called the Hippocrates Sleeve. Hippocrates was the first person to actively start to study drinking water treatment (Quench, 2012).

In 312 BCE, during the Roman Empire, aqueducts traveled 50-60 miles or more to reach the civilization. They were designed, labored and built for the purpose of bringing and distributing clean water to the Roman people. Once the water reached the city it flowed into a main tank called a castellum. Then the water could go to public fountains, baths, and to some private homes (Discover, 2013).

In late 18th century Europe personal hygiene became more important because of its healing properties. Mineral water was sold in stoneware jars. This was the catalyst that started the water bottle movement in Europe that eventually made it way to the United States (Admin, 2012).
  
In the 19th century when it was discovered that diseases such as cholera, typhoid and hepatitis, were spread through the unfiltered drinking water supply large-scale water treatment became more necessary (Quench, 2012). In the 1800's the American Frontier was settled and the settlers as well as the American Indians recognized that life was sustained by fresh, non-contaminated water sources. It was not until over hundred years later that the first water quality standards for drinking water were developed by the federal government in the United States. In 1972, the Federal Water Pollution Control Act, also known as the Clean Water Act, was signed into law. This law regulates the discharge of pollutants into the water. Since then the Clean Water Act has improved the health of rivers, lakes, and the ocean by stopping billions of pounds of pollution and increased the number of clean waterways (Moyers, 2012).

Love Canal, a site just over 100 miles from our homes, in Buffalo, NY was discovered to have been a dump site for chemical wastes. It was leaking into the local drinking water supply causing multiple cancer outbreaks. In 1892, Love Canal was named after William T. Love. He wanted to connect the upper and lower Niagara Rivers by digging a seven mile canal between them. He only got part way into the project when an economic downturn occurred making him lose his investors’ money. He went bankrupt and the project was abandoned. The canal gradually filled with water and for the next twenty years became a recreational spot for swimmers and ice skaters. But in the 1920’s the city of Niagara Falls began using it as a municipal dump site. Love Canal is less than five miles from Niagara Falls (Logan, 2012).
  
As the government and American people attempted to regulate waste and contamination into drinking water sources some companies searched for ways to move water. But after the plastic revolution in the mid-20th century, plastic became the more mainstream option. This was due to the low cost of manufacturing the material. In the beginning, bottled water was mainly sold as a healing drink only the wealthy could afford (Admin, 2012). Soon thereafter, more nontraditional companies began selling water in bottles for convenience and portability. The trend of carrying and consuming water bottles has become increasingly popular in recent years (Tyson, 2012).

Approximately 50 BILLION plastic water bottles end up in U.S. landfills each year! This number breaks down to 140 MILLION EACH DAY! This is enough, laid end to end, to reach China and back every day (Bottled Water , 2008). The plastic waste issue is not exclusive to the United States; it has become a world-wide problem. One of the most serious threats to our oceans is plastic pollution. Plastic constitutes approximately 90% of all trash floating on the ocean’s surface. Unlike other types of trash, plastic does not biodegrade; it photo-degrades, breaking down into smaller and smaller pieces but never really disappearing. These plastic pieces are eaten by marine life, wash up on beaches, and break down into microscopic plastic dust.  Plastic poses a significant threat to the health of sea creatures. Over 100,000 marine mammals die each year from ingesting or becoming entangled in plastic. Even if we stopped using plastics today, it will remain with us for many generations (Fairbrother, 2012). The North Pacific Gyre, off the coast of California, is home to the Great Pacific Garbage Patch, the largest ocean garbage site in the world. The floating mass of plastic is twice the size of Texas. This mass of garbage is growing bigger every day (Fairbrother, 2012). There is another patch of garbage more than three times the size of California in the ocean too (Good, 2010).

There are many advantages to bottled water. It serves as a quick, easy way to get water. But is bottled water really better for people than tap? The quality of bottled water depends on the bottling company (Johnson, 2012). Nearly 25% of bottled water sold in the United States originated from a ground water source. A study was conducted from 2004-2008 by the National Resources Defense Council. It concluded there is no assurance that just because water comes out of a bottle it is any cleaner or safer than water from the tap (Tyson, 2012).

Tap water costs on average about ten cents a day in an American home. This cost approximately $36 per year. Bottled water can cost an American home approximately $1.57 per day costing $493.20 per year on average. This number can vary depending on what type of bottled water people buy. Bottled water can cost as much as 10,000 times the cost of tap water. Imagine spending $10,000 for a sandwich (Johnson, 2012)?

Bottled water companies use many tactics to make Americans believe that bottled water is more desirable than tap. The water bottle companies need to scare a person into believing that without their product they cannot drink water. A water bottle company used Cleveland, OH as an ad for Fiji water. After the advertisement was printed they decided to run some tests on Fiji water quality. When compared to tap Figi water had 6.31 micrograms of arsenic per liter. This bottled water is lower quality, loses big on taste tests, and costs so much more money (Press, 2006).

Bottled water can be cleaner than tap sometimes but bottled water has fewer regulations than tap water. In one week Americans buy ½ billion bottles of bottled water. This is enough to circle the Earth more than five times. The companies will seduce us by showing bottles with pictures of pristine nature and mountains to make it look higher quality. But one third of all bottled water is just flittered tap water (Leonard, 2010). Some water bottle manufactures attempted to ease customers' minds about the backlash by saying that their products are extra purified, vitamin-enriched or all natural (Tyson, 2013).

 Concerns arose about whether chemicals held inside of the plastic affected the contents. A chemical known as BPA or Bisphenol-A is found in some water bottles. This chemical has been linked to health problems such as cancer. Now some bottled water and plastic companies are promoting their containers as BPA-free (Tyson, 2013).

The Earth Policy Institute estimates that making plastic bottles takes more than 1.5 million barrels of oil per year. This is enough oil to fuel 100,000 cars for a year (Franklin, 2006 ). 80% of plastic bottles end up in landfills or incinerators causing more pollution (Franklin, 2006 ). Water bottles are made from PET or polyester, which is the most common plastic used for containers that are designed to be discarded. Once someone has recycled a plastic drinking bottle the crushed bottles are sent to a factory compressed, formed into bales, and presented for sale to recycling companies. The waste left over is frayed into minute fragments, and can be put into the production to make items such as carpets, clothing, and pillows (PET: A Sustainable Path for Plastic, 2013).

In 1971, legislation known as the Bottle Bill became law. The Bottle Bill allows for each water bottle container to be valued at a 5 to 10 cent refundable deposit. This law was an attempt by the
American government to ensure a higher rate of recycling. Bottle Bills conserve energy and natural resources, create new businesses and jobs, reduce waste disposal costs and reduce litter that end up in the landfills every year. We conduce 40-60% of all litter in the United States with drinking beverage bottles alone. Every time that we recycle a water bottle we are actively helping to reduce the energy needed to produce new containers. Since the enactment of the Bottle Bill it is disturbing to think that there are only 10 states have signed the Bottle Bill into law. They are California, Connecticut, Hawaii, Iowa, Maine, Massachusetts, Michigan, Oregon, Vermont and our own State of New York (Bottle Bill, 2007)
         
At Hamilton College in Clinton, NY I was privileged to hear Al Gore speak. His talk about the environment and the damage that each of us are doing to mother earth inspired me to become more informed about the world's clean water issues and how each of us contribute to the destruction of it every day. Soon our future children will ask themselves "What were our parents thinking? Why didn't they realize that they are part of the problem and get up and do something about it when they had a chance?” said Al Gore. So next time you drink water from a plastic bottle think before you drink.

Bottled Water versus Tap Water Regulations
For many years the EPA has been testing and setting standards for tap water. Once bottled water started to be produced there arose a major question, should the EPA test and regulate bottled

water or should the FDA regulate it because it is produced and bottled. The FDA won since it is similar to other products the FDA also regulates. According to the FDA, they have strict standards of quality, identity, and good manufacturing practices for the bottled water industry (Anon, 2002). The FDA does not require the source of the water to be listed on the bottle (Olson, 2013). The FDA allows for trace amount of the following bacterial and microbes, while the EPA has a zero tolerance. Only seven states have regulations that are even close to that of the EPA. Montana, New York, Maine, California, Alaska, South Carolina and Texas have regulations that are more than the FDA requires. (Olson, 2013)

Back in 1990 there was growing concern about the safety of bottled water when reports came out about Perrier having been found to contain benzene. The FDA said they would adopt new contaminant standards that met or exceeded those of the EPA for tap water, but has never fulfilled that promise to this day. In 1996 the Safe Drinking Water Act modified the Federal Food, Drug, and Cosmetic Act to force the FDA to set their own equal or higher contaminants standards. In the last 10 years the FDA has adjusted their regulations to come closer to that of tap water, but there remains a very large loophole that has yet to be fixed. Some of the current standards are listed in the following table (Olson, 2013).
Containment
EPA Health Goal
EPA Tap Standard
FDA Bottled Water  Standard
Bottled Water vs. Tap Water Standard
E.Coli
0
No confirmed samples of E. Coli or fecal coliform allowed
Up to 1 of 10 bottles tested may contain specified levels of any type of Coliform, subject to conditions
BW Weaker
Asbestos
7
7
No Standard
BW Weaker
Benzene
0
5
5
Same
Lead
0
Treatment Technique
5
BW Stricter

(Olson, 2013)

The glaring loophole is between two terms: interstate and intrastate. The FDA regulations apply to the interstate, but the intrastate products need to be regulated by each state. An estimated 60– 70% of the bottled water sold in the United States is sold in intrastate commerce meaning it is bottled and sold in the same state. FDA bottled water regulations apply only to water that is in, or shipped by interstate commerce. This leaves the government regulation of the water, if any, to state governments (Olson, 2013).

If the product is declared as water, carbonated water, disinfected water, filtered water, seltzer water, soda water, sparkling water, or tonic water, it is not considered bottled water by FDA. A few states have decided this is not acceptable and have started to introduce their own regulation on what is bottled water (cite).

Laboratory tests conducted at one of the country’s leading water quality laboratories found that 10 popular brands of bottled water, purchased from grocery stores and other retailers in nine states and the District of Columbia, contained 38 chemical pollutants altogether, with an average of eight contaminants in each brand. In the Sam's Choice and Acadia brands levels of some chemicals exceeded the legal limits in California as well as industry-sponsored voluntary safety standards. Four brands were also contaminated with bacteria. More than one third of the chemicals found are not regulated.  (Olga Naidenko, Nneka Leiba, Renee Sharp, & Jane Houlihan, 2008)
http://cdn2.ewg.org/sites/default/files/WaterContamination2.jpeg
 Study 2008 - (Olga Naidenko, Nneka Leiba, Renee Sharp, & Jane Houlihan, 2008)

Solutions and Results
Proposal 1:
In an attempt to decrease the under recycling waste of plastic bottles on the Alfred State Campus, attacking the problem as a whole seems to be the most substantial step in ending the problem. To do this we propose that plastic bottles be completely outlawed for sale on the campus. How we would do this and still supply drinking water to the students? Fountain machines are the most adequate substitution. The college gives out reusable tin bottles to every student during welcome

week. Students would be mandated to keep these and use them at fill stations. Vending machines should be replaced by these fill stations at all current vending machine locations.

An average vending machine costs $3,600 and profits approximately $25 per month, a yearly profit of $300 (Frequently Asked Questions, 2013). The average American uses 167 plastic water bottles. Around 3500 students attend Alfred State College, which means the school as a whole, on average, uses 584,500 plastic bottles in one year (Fishman, 2007). If there were to be no access to water bottles on campus and fountain drink stations installed, nearly all of these bottles would not be absorbed by landfills. The only source of plastic bottles on campus would come from students who have bought and purchased water bottles off campus and thrown away.

 The cost associated with fountain drink stations is on average $2,000 per unit, considerably less than that of vending machines (Soda Fountain Systems, n.d.). The other cost associated with this would be to install a card swipe station at the fill station. The student could then be able to choose to charge CSA or dining dollars from each particular dispenser. These card swipes can usually be installed to units for no additional charge (Frequently Asked Questions, 2013). The largest problem associated with this proposal is startup cost. Although the units are cheaper, they would have to be purchased, and the current machines sold. There are currently around 30 vending machines on campus, so assuming $2,000 per new unit, the startup cost would be $60,000 and cut the waste approximately 584,500 bottles per year.

 Proposal 2:
The installation of an incentive plan should be implemented. The proposal involves adding card swipe stations to water fountains. Each time a student would want to fill a water bottle it would record how much water was used, and how many plastic water bottles were saved from being added to landfills. For every 100 water bottles saved it would add one point to the buildings Pioneer Cup points. Additionally, for every bottle saved, 5 cents could be added to the dining dollars or the choice to withdraw the money. By providing the incentive, more people will be inclined to partake in the plan. As the article by Visusi, Huber, and Bell states “deposit systems are particularly well suited to promoting recycling because the financial reward is explicitly linked to whether or not the bottle is returned for recycling”(Visusi,193). They determined, that over their full sample, 6.4 out 10 bottles were returned when a deposit was placed on the bottle. By not even requiring the actual return of the bottle, and instead just giving an incentive to fill a water bottle the amount of water bottles used would decline. This would also be a relatively low cost to execute. A small card reader is only about $20. So if there are about 100 water fountains on campus, the total would only be around $2,000. This allows a larger amount of the budget to be placed in refunding the students. This plan is cheap, easy, and effective. This is a perfect plan for promoting a green campus while not breaking the bank.

Conclusion
The problems caused by over use of bottled water, and poor recycling techniques have without a doubt been bad for the environment. There needs to be proactive management solutions to


improve recycling, and implement alternatives to bottled water. The proposals given above should be quick, cheap, and easy ideas to help combat this problem.




Works Cited

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Anon. (2002, September). Bottled Water Regulation and the FDA. Retrieved from U.S. Food and Drug Administration: http://www.fda.gov/Food/FoodborneIllnessContaminants/BuyStoreServeSafeFood/ucm077079.htm

Bottle Bill. (2007). Retrieved from Bottle Bill Resource Guide: http://www.bottlebill.org/about/whatis.htm

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Discover, K. (2013, November 19). Kids Discover Magazine. Retrieved from Roman Aqueducts: The Dawn of Plumbing: http://www.kidsdiscover.com/quick-reads/roman-aqueducts-dawn-plumbing/

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Frequently Asked Questions. (2013). Retrieved from Vending Solutions: http://www.vendingsolutions.com/faq/#q1

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Leonard, A. (Director). (2010). The Story of Bottled Water How Manufactured Demand Pushes What we Don't Need and Destroys What we Need Most [Motion Picture].

Logan, M. (2012, October 19). Dumped On: The Messy Truth About Love Canal, NY. Retrieved from My American Odessey: http://myamericanodyssey.com/dumped-on-the-messy-truth-about-love-canal-ny/

Moyers, B. (2012). Pbs. Retrieved from A Brief History of the Clean Water Act: http://www.pbs.org/now/science/cleanwater.html


Naidenko, O., Leiba, N., Sharp, R., & Houlihan, J. (2008, October 15). Bottled Water Quality Investigation 10 Major Brands, 38 Pollutants. Retrieved November 18, 2014, from http://www.ewg.org/research/bottled-water-quality-investigation
Olson, E. D. (2013, July 15). Bottled Water : Pure Drink or Pure Hype?. Retrieved from http: http://www.nrdc.org/water/drinking/bw/bwinx.asp

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PET: A Sustainable Path for Plastic. (2013). Retrieved from Reuseit.com: http://www.reuseit.com/product-materials/pet-a-sustainable-path-for-plastic.htm

Press, T. A. (2006, July 20). Cleveland Takes Offense at Fiji Water Ad. Retrieved from Washington Post: http://www.washingtonpost.com/wp-      yn/content/article/2006/07/20/AR2006072000322.html

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Tyson, J. (2012). The History of Water Bottles. Retrieved from Ehow: http://www.ehow.com/about_5242430_history-water-bottles.html

Water, (2000, Febuary ). History of Drinking Water Treatment. Retrieved from EPA.gov: http://www.epa.gov/ogwdw/consumer/pdf/hist.pdf



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