Thursday, April 10, 2014

IKEA

IKEA is a very successful company originally from Sweden that concentrated on manufacturing and retailing with the focus on a corporate philosophy that a person’s home is the most important place. IKEA is an adhocracy culture. They are dynamic and changing, foster creativity, entrepreneurship, and staying on the cutting edge. The creator of IKEA enhances the culture by hiring co-workers who are supportive, work well in teams, look for new ways to be innovative, better ways of doing things, respecting their views, establishing mutual objectives, making cost consciousness a priority, simplicity, leading by example, and having a diverse workforce. These cultural factors make leaders more motivated and they are encouraged to look outside the box. They encourage a democratic and non-hierarchical management structure, encouraging all employees to openly communicate.
     In recent times IKEA has found the internet a positive force in fostering social and impromptu meetings around the world. They reinforce dynamism and collegiality between all employees on every level. The company’s leaders strive every day to make a good impression on all their workers the first time and every time to help them come back to work every day feeling motivated and positive. The leader’s desire is to make the IKEA spirit strong and a living reality with the focus on simplicity as a tradition.  Happiness is promoted by the leaders as a continuous goal to strive for.
There is a strong focus on customer satisfaction but with minimal frills. Customers come to the store to buy products in a warehouse environment with little or no customer assistance. The company offers no fancy store front presentations or window displays, but the customers apparently accept and like the process and continue to come back to purchase more products. IKEA has become a worldwide successful company.




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